Prolead: TikTok

Why TikTok?

TikTok is the newest of its social media siblings. A powerful tool of short-form content. Its pull is so strong that it can keep the attention of people for longer periods of time than long videos on a platform like youtube.

Although its users tend towards the younger crowd, those that are older cannot be overlooked. In addition, similar to youtube, using a platform that can connect with people during their younger years will have them stay as loyal users when they’re older.

There is no standard of time between people. Everyone has their own circumstances, thus their options to check or learn something may not be at similar times to other people. Certain platforms allow people to operate at their own pace.

TikTok allows one to easily churn out content in large volumes and at a consistent rate. Even more-so than things like youtube shorts and tiktok reels. This isn’t even mentioning another strong pull of tiktok being the tiktok shop.

With these two tools at one's disposal, tiktok becomes a powerful platform that helps one bring whatever idea they have into fruition. With Prolead, it allows for quick information to be delivered to curious people with any answers forever being able to be referenced.

WHAT TO DO NEXT?

With the videos, it can be used as a simple Q&A tool. Coaches and athletes can post tips and tricks in their sports on the Prolead’s tiktok. This gives just a simple means to inform the public on topics regarding nutrition, training and health. If anybody needs a follow up then that can comment on the video itself. Tiktok allows direct replies to comments in the forms of videos, making it rather easy to reply in a quick and timely manner.

Even if one wasn’t able to reply in a day or so, the function of replying itself will show where the comment comes from and links back to the original video. It is also ideal to use one another's social media to increase the amount of traffic on tiktok. For example, many people often use the ask me question feature on instagram and then answer those questions on Tiktok where future dialogue can be had. Prolead can do the same.

The sheer amount of videos coming from all manners of different athletes and coaches may be too much for a single page. TitTok, does have a means of organizing these videos with curated playlists. These playlists can simply be named after the people who are making the videos.

More than just answering questions it can be used to bring new people to the tiktok pages of the athletes and coaches delivering the information. They may have a question on a certain diet of a track athlete before a track meet. Athlete replies with an answer to that comment on tiktok. Then if they wish to have their own whole video on the nutrition of their entire diet, they direct the viewers to their channel where they dive deep into the topic.

The power of tiktok shop is just as simple as any online store. You have products and you sell them. Being revolved around the fitness industry the easiest usage would be selling sports clothing. Some may find a need to create their own brands but working with a brand may be a better bet for some.

Only caveat would be to know the rules and regulations you may be put under as a collegiate athlete, semi-pro or professional.

JOIN US TODAY!

With the addition and usage of this tool, the process of pairing athletes and coaches will become easier. New clients will have a better understanding of available coaches and who best fits them. More knowledgeable potential clients are, the more information can spread through word of mouth. Even if some people don't join you're still helping in the fitness journey of someone who needs it. At Prolead, we believe it is crucial to help people become the best version of themselves through fitness. If you think this place resonates with you, join us today.