Prolead: Instagram

Why Instagram?

One must know the purpose of a tool to use it to its best ability. Instagram varies from other social media platforms. Its power is in pictures and focusing on closeness of relationship, allowing outsiders to peek into the lives of those willing to share them.

Prolead is a platform built on connection similar to instagram. Rather than a focus on people who know each other, it prioritizes creating a mutually beneficial relationship of athletes with no prior relationships. The goal being to help those of varying levels of their sports journey find a trainer/coach, with them being a current or prior athlete.

Instagram takes strength in three respects areas with pictures, reels and lives. Reels are short from video content that allows people to post fun or informative videos. Lives allow people to livestream themselves from their phone and chat with their followers. Pictures being the most simple and staple of instagram with being a simple picture or series of pictures that are shown to followers.

Using these parts of instagram to their fullest potential can help bring in clients and inform them in a way that fits this platform better than another, such as youtube.

WHAT TO DO NEXT?

Starting with pictures, whoever joins Prolead will have a picture of them uploaded to Prolead’s instagram. In this picture there will be the name of the athlete and list of basic physical stats such as height and weight. In addition, it will include the sport they play and their position or role in that sport. If it happens to be a sport like track and field then they list the number of events they participate in.

Underneath in the caption will have a repetition of certain information such as name, sport and position. In addition it can include the best stats of that person in their sports. For track athletes, they can mention best times in a specific race. A baseball player may give a batting average. Information given would be up to the discretion of the athlete.

This can also apply to coaches. They would be able to have their current stats if they still are in the professional sports world. If they have left it, then they can still have those stats up as a reference point to their career and capabilities. In the caption they may have a title of coach added among their other information.

The picture's main purpose is to let anyone come onto the page and see who has used Prolead and if they feel they would be a right fit to also come in and join, even though the answer is an obvious yes. It also can give insight to those that may want to take a pick as a coach or trainee.

With reels, they act in a similar way to something like youtube shorts or tiktok reels. However with Prolead’s goal of using these platforms, it is seen that the best use of these platforms of the videos aren’t repeated and that each platform brings new value with it.

With reels athletes and coaches should have their highlights posted. It helps give a visual of the stats they posted and just visual proof of being able to do what they say they're capable of.

Those that have their post on Prolead will also have whatever social theys want within the caption as well. This is crucial to allow them to have their own space recognized but also for the usage of lives.

Having a large number of clients makes it virtually unoptimized to have lives for every single person associated with Prolead. The next best step is to simply give that power over to the people and let them live whenever they want. There can be some collaboration of asking Prolead to promote that a live is happening and in that live the athlete or coach is doing a more fitness associated live. The important note is at the end of the day it is up to their discretion.

JOIN US TODAY!

With the addition and usage of this instagram, the process of pairing athletes and coaches will become easier. New clients will have a better understanding of available coaches and who best fits them. More knowledgeable potential clients are, the more information can spread through word of mouth. Even if some people don't join, you're still helping in the fitness journey of someone who needs it. At Prolead, we believe it is crucial to help people become the best version of themselves through fitness. If you think this place resonates with you, join us today.